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Noun gimmick has 2 senses
- dohickey, dojigger, doodad, doohickey, gimmick, hickey, gizmo, gismo, gubbins, thingamabob, thingumabob, thingmabob, thingamajig, thingumajig, thingmajig, thingummy - something whose name is either forgotten or not known
--1 is a kind of whatchamacallit, stuff, whatsis, sundry, sundries
- device, gimmick, twist - any clever (deceptive) maneuver; "he would stoop to any device to win a point"
--2 is a kind of maneuver, manoeuvre, tactical maneuver, tactical manoeuvre
--2 has particulars: trick, fast one