customer churn

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Customer Churn

Definition:

Customer churn refers to the rate at which customers discontinue their association with a particular business or brand over a given period of time. It is a crucial metric for companies as it helps them understand the rate of customer attrition and take proactive measures to retain their customer base.

Example Sentences:

The telecom company is concerned about the high customer churn it has been experiencing lately.
By analyzing the reasons behind customer churn, the marketing team devised strategies to improve customer satisfaction.
Customer churn can have a significant impact on a business's revenue and overall growth.
Recognizing the signs of imminent customer churn, the sales team reached out to dissatisfied customers to address their concerns.

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