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Definitions from the Web

Term: Qualitative Data

Description:

Qualitative data refers to information that is descriptive in nature and cannot be measured or expressed numerically. It provides a deeper understanding of subjective experiences, opinions, or behaviors. Unlike quantitative data, which focuses on numerical measurements, qualitative data focuses on the qualities, characteristics, and meanings behind the data.

Sample Sentences:

1. During the interview, the researcher collected qualitative data by asking open-ended questions to gain insights into the participants' perspectives.
2. Analysts often use qualitative data in market research to explore consumer preferences, emotional responses, and buying behaviors.
3. The ethnographic study aimed to generate rich qualitative data about the cultural practices and beliefs of the indigenous community.

Related Products:

Explore the following related products on Amazon:

• Qualitative Data Analysis Books
• Qualitative Research Methods
• Qualitative Data Collection Tools