put a premium on something

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Term: put a premium on something

Definition: To assign or attach a high value or importance to something.

Part of speech: Verb phrase

Sense: To consider something as highly valuable or important.

Usage:

She puts a premium on punctuality, always arriving early for meetings.
The company puts a premium on customer satisfaction by offering exceptional after-sales service.
Parents often put a premium on their children's education, investing in private schools for better opportunities.

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