public-relations campaign

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Definitions from WordNet

Noun public-relations campaign has 1 sense

public-relations campaign - an advertising campaign intended to improve public relations
--₁ is a kind of advertising campaign, ad campaign, ad blitz

Definitions from the Web

Term: Public-Relations Campaign

Description:

A public-relations campaign refers to a targeted and strategic effort to manage and shape the public perception and reputation of an individual, organization, or brand. It involves various communicative activities aimed at promoting a desired image, raising awareness, and fostering positive relationships with the target audience, stakeholders, and the general public.

Senses:

Sense 1: Marketing and Communications

In the field of marketing and communications, a public-relations campaign is a coordinated series of activities that utilize different media channels to present a specific message or narrative related to a brand, product, or event. It typically involves creating press releases, organizing events, cultivating media relationships, and engaging with social media.

Sense 2: Reputation Management

Within reputation management, a public-relations campaign aims at shaping the public perception by emphasizing positive attributes, mitigating negative publicity, and addressing any issues or crises effectively. It involves proactive steps such as media appearances, press releases, public statements, and community engagement.

Sample Sentences:

The company launched a public-relations campaign to promote their latest product release.
As part of their public-relations campaign, the organization sponsored a charity event to build positive brand associations.
The celebrity's public-relations campaign successfully restored their public image after a controversial incident.
During the election season, politicians heavily invest in public-relations campaigns to gain public support.
The public-relations campaign included a series of informative articles in prominent newspapers and magazines.

Related Products:

To explore books on public-relations campaigns, check out:

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