Definitions from the Web
Psychographic
Definition:
Adj. - Pertaining to the study of people's psychological and behavioral characteristics, particularly in relation to their consumer preferences, beliefs, and values.
Senses and Usages:
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In Marketing:
Psychographic analysis helps marketers understand the motivations, interests, and lifestyle factors that drive consumer behavior.
Example sentence: The marketing team conducted psychographic research to develop targeted advertising campaigns.
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In Sociology:
Psychographic studies are used in sociology to classify individuals into different social groups based on their attitudes, opinions, and personality traits.
Example sentence: The sociologist conducted a psychographic survey to analyze the values and opinions of different age groups.
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