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Verb popularise has 2 senses
popularize, popularise, vulgarize, vulgarise, generalize, generalise - cater to popular taste to make popular and present to the general public; bring into general or common use; "They popularized coffee in Washington State"; "Relativity Theory was vulgarized by these authors"--1 is one way to circulate, circularize, circularise, distribute, disseminate, propagate, broadcast, spread, diffuse, disperse, pass around
 Sample sentence:
 Somebody ----s something
 
popularize, popularise - make understandable to the general public; "Carl Sagan popularized cosmology in his books"--2 is one way to gear, pitch
 Sample sentence:
 Somebody ----s something
 
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