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Definitions from the Web

Niche Marketing

Definition: Niche marketing refers to a marketing strategy that focuses on targeting a specific segment of the market with unique products or services tailored to their specific needs and preferences. This approach allows businesses to cater to a smaller, more specialized audience and differentiate themselves from competitors.

Sample Sentences:

1. Using niche marketing, the company successfully promoted their handcrafted, vegan skincare products to eco-conscious consumers.
2. The clothing brand adopted niche marketing by exclusively designing and selling sustainable fashion items to environmentally conscious shoppers.
3. With niche marketing, the small bookstore thrived by catering to bookworms who sought rare and antique books.
4. Through effective niche marketing, the local café attracted coffee enthusiasts by offering a wide range of organic, single-origin coffee beans.

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