loss leader

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Definitions from WordNet

Noun loss leader has 1 sense

drawing card, loss leader, leader - a featured article of merchandise sold at a loss in order to draw customers
--₁ is a kind of feature

Definitions from the Web

Loss Leader

Definition:

A loss leader is a product or service sold at a loss or below its usual market price to attract customers and generate sales for other profitable products or services.

Examples:

Noun:

Supermarkets often use loss leaders, such as discounted milk or bread, to entice shoppers into their stores.

Adjective:

The loss leader strategy can be an effective marketing technique to build customer loyalty and boost overall sales.

Possible Related Products:

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