Noun guise has 1 sense

1. guise, pretense, pretence, pretext - an artful or simulated semblance; "under the guise of friendship he betrayed them"
   --₁ is a kind of semblance, gloss, color, colour
   

Term: guise

Noun:

1. an external appearance, cover, or disguise

Example sentence: She approached him under the guise of a concerned friend.

2. a false or misleading external appearance

Example sentence: The company operated under the guise of a legitimate charitable organization.

Verb:

1. to present oneself or something as a particular thing or in a particular way

Example sentence: The scam artist was able to guise himself as a trustworthy businessman.

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