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Definitions from the Web

Guerrilla Marketing

Description:

Guerrilla marketing refers to unconventional marketing strategies or tactics that are usually low budget, creative, and eye-catching, aiming to attract maximum attention and generate a buzz in a local or wider target audience. It involves thinking outside the box and finding unique ways to promote a product, service, or brand, often in unexpected or unconventional locations.

Examples:

Noun:

1. Companies often employ guerrilla marketing techniques to create brand awareness.
2. The use of graffiti as a form of guerrilla marketing is controversial but can capture the attention of passersby.

Verb:

1. They guerrilla-marketed their new product by placing stickers in high-traffic areas.
2. Small businesses often rely on guerrilla marketing to compete with larger companies.

Adjective:

1. The guerrilla-marketing campaign resulted in a significant increase in sales.
2. She used a guerrilla-marketing approach to launch her independent book.

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