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Definitions from the Web

Effective

Adjective (general sense)

Capable of producing the desired result or having a definite and noticeable effect.

Sample sentence:

The new marketing strategy proved to be highly effective in increasing sales.

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Adjective (specific sense: sales campaign)

Having a positive impact on a sales campaign, leading to desired outcomes.

Sample sentence:

The company's effective sales campaign resulted in a substantial revenue growth.

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Noun (from the adjective "effectiveness")

The degree to which something is successful in producing a desired result.

Sample sentence:

Measuring the effectiveness of a sales campaign involves analyzing various key performance indicators.

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