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Definitions from WordNet

Definitions from the Web

Downmarket

Definition:

Adjective: Relating to or characteristic of lower social or economic classes; inexpensive or of inferior quality.

Noun: A segment of the market consisting of lower-income consumers; products or services that target this segment.

Verb: To make a business or brand appeal to a lower-income or less sophisticated market.

Senses and Usages:

1. Adjective:
• Sense 1: Pertaining to or associated with lower social or economic classes.
• Example: The store offers a variety of downmarket products, catering to those on a tight budget.
2. Noun:
• Sense 1: The market segment consisting of lower-income consumers.
• Example: The company's strategy is to tap into the downmarket and provide affordable housing options.
3. Verb:
• Sense 1: To target or modify a business to appeal to lower-income or less sophisticated consumers.
• Example: The fashion brand plans to downmarket their clothing line to reach a broader customer base.

Related Products on Amazon:

• Downmarket Products
• Affordable Housing
• Budget Shopping