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cross-promotion

 

Definitions from the Web

Cross-Promotion

Definition:

Cross-promotion refers to the marketing strategy wherein two or more products or brands are promoted together to maximize exposure and increase sales.

Sense 1 - Noun:

In advertising and marketing, cross-promotion is a technique used to promote complementary products or services.

Sample Sentence:

By partnering with a popular restaurant, the clothing brand engaged in cross-promotion, offering a discount on their attire with every meal purchase.

Sense 2 - Verb:

Cross-promotion can also be used as a verb, describing the action of promoting one product while simultaneously promoting another.

Sample Sentence:

The software company cross-promotes its video editing tool by featuring it during the launch of their new photo editing software.

Related Products:

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