Definitions from the Web
Cannibalisation
Description:
Cannibalisation refers to the act of consuming or damaging one's own products, services, or sales through the introduction of new, similar options. It can occur when a company launches a new product that competes with its existing ones, leading to a decline in sales or popularity of the original offerings.
Sample sentences:
- The introduction of the new smartphone model resulted in cannibalisation of sales for their previous version.
- By releasing multiple streaming platforms, the company risked cannibalising its own customer base.
- The cannibalisation of their traditional print magazine occurred after they launched a digital version.
Possible Related Products:
|