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Definitions from the WebBrand-to-NonbrandDefinition:Brand-to-Nonbrand refers to a marketing strategy where a popular and recognizable brand collaborates or expands into a product or service that is not directly associated with its core brand identity. Senses and Usages:1. Advertising:In the realm of advertising, brand-to-nonbrand refers to the practice of a well-established brand endorsing or promoting a non-branded or lesser-known product, often to enhance its market reach or to target a different customer segment. Example Sentence:The renowned car manufacturer partnered with a small local bike company for a brand-to-nonbrand campaign highlighting the importance of sustainable transportation options. 2. Product Expansion:In the context of product expansion, brand-to-nonbrand means a recognizable brand introducing new products or services that are distinct from its core offerings, sometimes venturing into unrelated industries. Example Sentence:The popular electronics company surprised consumers by releasing a line of kitchen appliances as part of their brand-to-nonbrand strategy, aiming to diversify their product portfolio. Related Products:To explore related products, you can visit Amazon's Brand Collaboration section. | ||||
brand-bashing brand-building brand-name brand-name drug brand-new brand-newness brand-spankin -new brand-switcher brand-to-nonbrand brand brand activation brand leader brand manager brand name brand new brandable branded
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